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C2 stands for “See to.”

It means we look after your marketing as if it were our own, and every month you'll see what it's bringing in.

How we got here.

  1. 1996

    Our first IT business.

    We started Custard Technical Services and grew it for more than 25 years, until a global IT provider bought it in 2022.

  2. 2020

    We started building Tora.

    Our own platform. Today it runs the whole business, from sales and quotes to support and billing, with AI built in.

  3. 2025

    We founded C2.

    We set up the C2 Technology Group, and our IT business, running since 2020, became We C2 IT.

  4. 2026

    We C2 Marketing.

    The marketing we'd been doing for clients gets its own name, alongside IT, software and automation.

Who does the work.

Our own team does all of it, with no freelancers or outside agencies.

See the work

Your marketing

Who does it
  • WebsiteDesigned, written and built
  • Google AdsSet up, run and checked against work won
  • SEO and AI searchHealth checks, content and fixes
  • Content and socialWritten for your customers
  • VideoMade and edited
  • OutreachEmails, newsletters and prospecting

Our teamIn-house

Part of something bigger.

We C2 Marketing is part of the C2 Technology Group. C2 is employee-owned: the people doing your work own a share of the business, and there are no outside investors. When your marketing needs something technical, the rest of the group is on hand.

Let's make your marketing pay.

Book a 30-minute call. You'll leave knowing where your website and ads are losing enquiries, and what we'd do about it.

Prefer to talk now?0115 650 0655

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