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Google Ads that pay their way.

Campaigns set up and run by people who check what the clicks turned into: enquiries, quotes and work won.

We C2 Marketing
Monthly reportExample · last 12 months
Quoted£612,400
Work won£214,800
Invoiced£186,300
Work wonInvoicedBy month

What's one enquiry worth to you?

Two numbers. Your average job, and how many of every 10 enquiries turn into work.

Of every 10 enquiries, how many turn into work?
Each enquiry is worth about
£750

£2,500 average job × 3 in 10 enquiries won

One more enquiry a week is worth about £39,000 a year.
Find out how

Sound familiar?

Businesses already paying for Google Ads that can't see what it brings in, and businesses ready to start. It suits anyone where one job won is worth a lot of clicks.

You're spending money on clicks and can't see which ones became customers.

We match each enquiry to the quote and the job, wherever your systems allow it.

Your agency reports cost per click and stops there.

Your report shows work won and money invoiced.

Nobody tells you when spending more won't pay back.

We'll tell you when not to spend more.

What's included.

Audit and research.

An audit of your account, and keyword and competitor research.

Build and write.

The campaign build and the ad copy.

Track.

Conversion and call tracking, so every enquiry is counted.

Manage and report.

Ongoing management, a monthly review and report, and strategy sessions when you need them.

Line marking and facilities maintenance, Gainsborough

C&R.

We run C&R's website and Google Ads. Every month, a report follows each enquiry to work won and invoiced.

From 7 to 48 a month550% more new-customer enquiries from Google, before and after our ads

Read the story

Crane hire and transport, Chesterfield

Altida.

We built Altida's new website and connected Google Ads at launch, on 21 July 2026.

100+ enquiries a monthfrom their first-ever Google Ads, within three months

1 dayFrom launch to the first enquiry from Google
Read the story

What it costs.

Google Ads management comes with website care and SEO, per website, per month. Ad spend isn't included: you can pay Google directly, or we can bill it for you.

Growth Plus

Full Google Ads management, website care, SEO and a blog post every week.

£1,450
a month
Growth Secure

Everything in Growth Plus, with a web application firewall, threat blocking and DDoS protection.

£1,625
a month
Bespoke websites, video and outreach are priced on the Pricing page.See all prices

Questions about Google Ads.

Is the ad spend included in your price?

No. You can pay Google directly, or we can bill it for you through Google's consolidated billing. Either way, you see every penny. Our fee covers running the campaigns.

Is there a minimum ad budget?

We'll recommend a budget on the call, based on your market and what one enquiry is worth to you.

Can you take over our existing account?

Yes. We start by auditing what's there.

Will you tell me if Google Ads isn't worth it for my business?

Yes. If more budget won't pay back, we'll say so.

Let's make your marketing pay.

Book a 30-minute call. You'll leave knowing where your website and ads are losing enquiries, and what we'd do about it.

Prefer to talk now?0115 650 0655

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